Our Story

Breathing Forward.

Novoy was born from a simple idea: what if breathing better could be effortless?

We didn’t set out to build a product. We set out to solve a problem we saw everywhere—poor sleep, low energy, and restless minds. Not just in elite athletes, but in everyday people who were doing their best to keep up. Friends. Family. Ourselves. We saw the damage that poor breathing habits, nasal congestion, and sleep disruption were quietly doing behind the scenes. And no one seemed to be paying attention.

So, we did.

We looked beyond traditional remedies. We drew inspiration from biohackers, breathwork pioneers, and clinical research in nasal airflow and oxygenation. Then we asked: What if better breathing could be worn?

That question became Novoy—a magnetic, non-invasive nasal strip engineered to help open your airways naturally, gently, and effectively. No batteries. No gimmicks. Just better breathing, like it should be—as simple as breathing itself.

Since our first prototype, we’ve collaborated with sleep experts, wellness coaches, dentists, and hundreds of everyday testers to refine every detail. The result is a small product with big impact—supporting sleep, clarity, and focus from the moment you put it on.

We’re not just building a brand. We’re building a movement—for those who want to feel clear, rested, and ready. For the parents, the professionals, the performers, and anyone who believes that small shifts can create real change.

At Novoy, we believe in one thing above all: breathe better, live better.
And we’re just getting started.